Introduction in the course of history, there have been developments that facilitate human development. The social order in which man lives is conditioned by the degree of organization achieved at work and the family, where it performs its activity either productive or reproductive in a historic stage and certain roles; the emergence of social organizations dates back to the origins of mankind under a constant process of adaptation and evolution. In the 20th century the pace of rapid change that lived society forced organizations to undertake a process of constant transformation, in a permanent search for competitiveness with a greater appreciation of the place that has occupied the information. Refers the era of information, society of knowledge or informational mode of development, aspects that although they are considered premature, leave no validate, what is true: information and knowledge today, are a key factor for increasing the efficiency and effectiveness of production processes. The present time leads to a strong fight for the needs of organizations with high use of knowledge, information and innovation, so that you increase the value of products and services. It all depends on proper management, which, in turn, constitutes a premise for the optimal performance of the same under current conditions.
So changing and demanding world of today, imposes generate cultural and organizational changes capable of reaching the required pace. Survival and fulfilment of objectives of an organization depend largely on generating ideas that enable productivity and efficiency, do not conform to the expected solution, but suggest alternatives varied with some innovative creativity directed to the improvement of the quality of the organization. The information age will evolve towards other upper stages and this paradigm will cause a fundamental transformation: the information and time are key aspects to consider strategies for organizations to make them more effective and targeted to the market; strategies of communication with the user made to incorporate them in the design and execution of their offerings.