Houses of only a plant or level, with maximum value of $150.000,00 located in a maximum radius of five kilometers of the stage of soccer, the city XYZ, new building. Of this form, adding variable we can segment until managing to determine our objective market. The definition of relatively small groups of market will allow us to identify elements of trade necessary to orient our advertising campaigns, and to determine if the publicity through Internet is adapted or advisable. Following with the example, the potential clients use the Internet to look for purchase alternative? The advertising campaign will have national, metropolitan or another one? Will have to be oriented the campaign to a rank of agreed age to the capacity to obtain hypothecating credits in the bank? Etc. the answer to these questions allows to act of form ordinate and I talk about to be within an advisable structure of costs to our budget and margins of gain.
However, it is very common that it initiates in the businesses by Internet without having a clear idea of a market or product; being realistic, of the main motivations that express and share the readers, it is the necessity to increase its present income, since to the date it is depended on a wage. Reason why a detailed direction is needed to find profitable and manageable a market, for the nascent one. We structure basing it us on the concept of niche expressed at the beginning: Niche: group with homogenous needs, that absolutely they are not covered by the general supply of the market. This orients to us to segment of clear form each of our ideas of market, in order to be able to identify covered needs, not revealing to us that it is what that niche needs, as well as, what is type of product or service that I must promote.